Project-installation designed by the Antonio Citterio Patricia Viel studio in the ‘quadrilatero della moda’.
An authentic pop-up hotel where you can stop for an aperitif or a gourmet meal, for a unique and extraordinary food&beverage experience.
The heart of the project is the Arclinea kitchen space, design Antonio Citterio: a new, examplary collaboration with chefs and entrepreneurs, who understand to what extent the home kitchen by Arclinea can offer design ideas to today's restaurant kitchens and be an interpreter and player around the world in the success of food and Italian gastronomy.
Until October 22 it is possible to stop for a lunch everyday (h.12 am – 3.00 pm) at the Chef’s Table restaurant with reservations firstname.lastname@example.org
The restaurant is open in the evening only for private events (h.8.00 pm – 11.00 pm). The Outdoor Bar is open everyday (h. 12.00 am – 3.00 pm, 6.00 pm – 9.00 pm).
“ELLE DECOR GRAND HOTEL” is the project-installation created from an idea by Elle Decor Italia, the international magazine for design and trends, and set up in the rooms of the Palazzo Morando | Costume Moda Immagine in Milan, in Via Sant’Andrea 6, now the site of a museum devoted to the city and to the collection of Civiche Raccolte Storiche and also exhibition site for temporary exposition. Now in its second edition, the idea came from a reflection on the evolution of the hotel concept, as Livia Peraldo Matton, managing director of Elle Decor Italia, points out: “In 2016 we worked on a project that linked together the hotel’s public reception areas with the private rooms for guests. For the 2017 edition, the Antonio Citterio Patricia Viel studio has designed The Open House, setting out a public hotel format that explores the new possibilities and functions of the public spaces. It has the features of a structure that is ephemeral, yes, because it will only be open for two weeks, but one that works perfectly in offering visitors a live experience. In the pop-up hotel, open from 10.00 am to 9.00 pm, you can sip an aperitif, stop for lunch, or buy bouquets of fresh flowers, tableware accessories, beauty products or small items of gym equipment. And you can try out a new hotel experience first-hand, with limited edition objects by international artists and designers - such as Mathieu Lehanneur’s Liquid Marble or the table by Claude Missir - and video installations by Davide Rapp.”
ELLE DECOR GRAND HOTEL is designed by the Antonio Citterio Patricia Viel studio: “The Open House project arose from the idea of a public hotel that integrates different functions, open to the resident guests and to the city,” explains Patricia Viel. So we concentrated on the public dimension that a place of hospitality can have in Milan, with its character as a European metropolis with an international orientation. The chance to set up a pop-up hotel inside a historic building in the “Quadilatero della Moda” (fashion district) seemed to us a very appropriate opportunity to create the somewhat experimental atmosphere of what will, I believe, be the future trend for these public places: they will not only be characterized by the top quality hospitality service provided by the hotel industry, but will also be able to offer a range of very different experiences, stimulating and constantly refreshed. We are talking about projects created in historical buildings with a strong identity, that integrate into the classic sequence of lounge zones and relaxation spaces, with an alluring restaurant and bar and retail facilities that are unconnected to this traditional layout, such as a concept store spread through the hotel with a selection of objects, books or flowers that continually changes according to the taste or trend of the moment. Following in this pattern is the insertion of unusual art design objects, to offer visual, tasting and aesthetic experiences that are not strictly connected with the hotel experience. The Open House project is also an opportunity to reflect on the impact that a public place can have on the city. We concentrated on the public spaces to investigate how hotel life can anchor itself to urban life, how it can become a part of it, how it can become a favourite meeting place for an extended but well-defined community and can offer exclusive experiences linked to the world of art, culture or music. It is the same role that was played by the English clubs in the past, developing and sustaining the social life of the city where they are located“.
Elle Decor Italia www.elledecor.it #elledecorgrandhotel
Elle Decor Grand Hotel - Palazzo Morando — Costume Moda Immagine
Via Sant’Andrea, 6 – Milan