The new home of Design Holding’s iconic brands has opened on 135 Madison Avenue, New York. The just inaugurated space brings together B&B Italia, Flos, Louis Poulsen, Maxalto, Arclinea and Azucena, and showcases a shared vision of European heritage, world-class design, craftsmanship and innovation in a unique destination for architects and designers, spanning over 25,000 square feet on two floors. 

The space pays homage to the collections, the DNA of the brands, and to their origins, with a setup divided into distinct sections of the store, demonstrating how they can coexist harmoniously while enhancing one another through their diversity. The first floor hosts B&B Italia's living and outdoor collections alongside Azucena, while Maxalto occupies a separate space and entrance. The second floor spotlights lighting innovations from Flos and Louis Poulsen, complemented by a sophisticated B&B Italia lounge and elegant Arclinea kitchen and wardrobes.